Brand Development
Brand Identity
Your brand identity is what sets you apart from the endless sea of competitors and shows your customers who you are and what they can expect from working with you. If you want your brand to be perceived in a positive light, it’s crucial that you nail your brand identity and create designs that accurately portray who you are and what you do.
Common elements of brand identity include:
Logo
Your logo design is the cornerstone in your brand identity. We will work with you to make sure that your logo to tick off the following boxes:
Clearly communicates who you are and what you value as a brand;
Is visually appealing: simple, clean and uncluttered goes a long way;
Is classic, not trendy: the last thing you want is for your logo to go out of style in 6 months;
Plays along with your industry’s standards—and if you veer off, do so deliberately;
Makes a lasting impression on your audience.
We will deliver your logo in multiple formats (like a black and white version or multiple sizes) to ensure you always have the logo you need—and that each is in line with your brand identity.
Website
Your website is one of the most representative aspects of your brand identity. Especially if you’re running an online business or a digital product, your customers will definitely check your website out before deciding to do business with you. Your website is where your brand identity should come through in full force.
Product Packaging
If your product is a physical one, then product packaging is key to attracting the right customers. Whether you’re thinking about the bottle of a cold-brew beverage, or the mail you’ll send to your customers who purchased clothes from your ecommerce business, don’t underestimate the value of good design in improving the experience – and driving both loyalty and repeat purchases. Packaging is an awesome opportunity for your design to shine and garner tons of IG "arrival" posts!
Business Cards
If you’re doing any sort of business development (and who isn’t), you’ll want to stock up on business cards. A well-designed card offers the chance to reinforce a positive opinion of yourself in the eyes of potential clients or customers. When it comes to business card design, we suggest clean, simply and overwhelming You!
Email Design
Email is a great way to engage your customers and drive business. But most people are at inbox overload, so if you want to grow your business via email, you need the right design strategy to set yourself apart from the clutter. Think about the purpose of the email. Are you trying to make a personal connection? Then keep it short, sweet, and simple. Are you trying to educate? Then format it well so it’s easily readable and scannable and add a few images to make it pop. Are you trying to tell your customers about a new clothing line you launched? Make a few stunning product images the focus. We will tailor email templates for your business to grow!
Consistency is key to create a strong brand identity. You wouldn’t want your brand to look totally different on social media than it does on your website. That would confuse customers and make your brand feel less trustworthy and professional. We make sure to always stick to a brand guide that covers all the different elements of your brand identity. We help build brand recognition and brand loyalty in the long term.
Brochures, Presentation Folders, Invoices, Quotes, Social Media Covers and more, ABP has you covered.