Traditional PR
Traditional Public Relations
What comes to mind when you hear traditional PR? The technical definition of public relations is the art of crafting compelling press releases and distributing them to newsworthy sources with the goal of gaining coverage and exposure. Typically, PR’s been reserved for product launches, events, and crisis communications, but it has grown to be so much more.
ABP's PR team has been building relationships with the press, media and publishing for over 25 years. We ensure that your brands message is delivered, received and distributed by outlets that compliment your brand. Traditional PR requires patience since there are longer lead times involved with print and let's face it, patience is not something everyone has or sometimes can afford to have.
With Traditional PR it is more difficult to measure the results of the article, TV segment, or radio spot. Success is mainly measured by which stories get picked up and leveraged, or don’t – depending on your goal. However, with society turning digital, public relations has shifted the way we write and distribute press releases which lessens the lead time for pieces to be published, and adds extra value at the same time to traditional PR work, since most print outlets have an online presence as well, therefore doubling our results.
Enter Digital PR
ABP knows that Traditional PR is simply not enough to launch or build a brand on anymore. We feel that traditional PR and Digital PR go hand in hand and support and enhance each other.