What comes to mind when you hear traditional PR? The technical definition of public relations is the art of crafting compelling press releases and distributing them to newsworthy sources with the goal of gaining coverage and exposure. Typically, PR’s been reserved for product launches, events, and crisis communications, but it has grown to be so much more.
ABP's PR team has been building relationships with the press, media and publishing for over 25 years. We ensure that your brands message is delivered, received and distributed by outlets that compliment your brand. Traditional PR requires patience since there are longer lead times involved with print and let's face it, patience is not something everyone has or sometimes can afford to have.
With Traditional PR it is more difficult to measure the results of the article, TV segment, or radio spot. Success is mainly measured by which stories get picked up and leveraged, or don’t – depending on your goal. However, with society turning digital, public relations has shifted the way we write and distribute press releases which lessens the lead time for pieces to be published, and adds extra value at the same time to traditional PR work, since most print outlets have an online presence as well, therefore doubling our results.
ABP knows that Traditional PR is simply not enough to launch or build a brand on anymore. We feel that traditional PR and Digital PR go hand in hand and support and enhance each other.
Modern day publicists are no longer pushing paper press releases to their media contacts as they did in the past. While Traditional PR is still an integral part of our role, there’s a much larger priority on SEO, backlinks, keywords, and hashtag strategies.
Today, 7 out of 10 hashtags are branded. 8 million Instagram profiles are businesses. So, how can you compete?
ABP 's Traditional PR will support your Digital Imprint providing digital impressions from valued beauty media outlets, but that's just the start.
Sponsored ads are great for advertising and visibility. But ABP operates with more stealth. PR generates 10 to 50 times higher conversation rates than a typical sponsored ad campaign. The emphasis here is on trending and getting to the top of the feed organically. This can seem like a tough feat and that’s why ABP works closely with micro and macro influencers to spread the word.
Don't believe the hype! You cannot purchase "real" likes, followers, or comments on any platform. Consumers are smart, especially in times where some may not be spending as freely as they did just months ago. They can see through accounts that bought their numbers in a NY minute! Consumers want to buy from and work with people and brands they can trust. Let us help you put the tools in place to grow organically.
In both traditional public relations and digital PR, you must build trusting and reputable relationships with reporters, influencers, bloggers, and customers in order to get your message out.
The written word is still the strongest. Even those typed on your smartphone need to be well written. And in order to get your message posted, it must be received. That starts with attention-capturing press releases, subject lines, and email copy. Along with an interesting story worthy of repeating.
All great publicists, even those constricted to 280 characters, insert a tone of voice in their writing to help influence readers’ opinions. Ultimately, distinguishing the good PR from the bad PR.
To stay relevant in public relations you must take from the past, transform, and continually evolve within digital technologies. ABP can help you do just that!